Getting some baseline numbers for your business

The beginning

I hope you had a great week – today we’re going to check out the numbers for our site. We’ll dig down deep, then we’ll start making a plan about how we’re going to improve things. We’re working on #5 of our small business goals list.

First we need a way to keep track of things – the easiest way to do that is with a spread sheet. We want to get some basic numbers and then track how well we’re doing over time.

If you have any questions about this you can watch the video.

  1. Download the free template.
  3. Tweak the template – review the guidelines – save it as another file (so you keep the original) – with the new file you’ll want to remove all of the data.
  4. Add the numbers to the template.

A brief overview of analytics.

  • Traffic overview
  • Traffic sources
  • Social
  • Ads

We’ve covered quite a bit today – now you’ll want to add to your calendar, at least once a month you’ll want to add your numbers.

Next time we’ll review our SEO keywords, then take a look at our competition.

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