The beginning
I hope you had a great week – today we’re going to check out the numbers for our site. We’ll dig down deep, then we’ll start making a plan about how we’re going to improve things. We’re working on #5 of our small business goals list.
First we need a way to keep track of things – the easiest way to do that is with a spread sheet. We want to get some basic numbers and then track how well we’re doing over time.
If you have any questions about this you can watch the video.
- Download the free template.
- https://blog.hubspot.com/marketing/marketing-with-excel-templates-list#sm.0001d66wmbzdmd23syx2osnhy6qnn
- Tweak the template – review the guidelines – save it as another file (so you keep the original) – with the new file you’ll want to remove all of the data.
- Add the numbers to the template.
A brief overview of analytics.
- Traffic overview
- Traffic sources
- Social
- Ads
We’ve covered quite a bit today – now you’ll want to add to your calendar, at least once a month you’ll want to add your numbers.
Next time we’ll review our SEO keywords, then take a look at our competition.