Winter time has arrived here. We had some questions about Facebook advertising so I thought I would give you some of the best tips that we’ve found. Check these out and the links that lead off the pages. Here are some things to remember.
- Track your ads.
- Test things – start with the images, then the text.
- Target the right audience. You may not find it the first time, keep after it.
- Use retargetting – it is a powerful tool.
- Reinvest the money you make back into advertising.
General – http://www.wordstream.com/blog/ws/2014/01/30/facebook-advertising-tips
Retargettting – http://www.socialmediaexaminer.com/retarget-content-to-facebook-custom-audiences/
Testing – https://adespresso.com/academy/guides/facebook-ads-optimization/facebook-ads-ab-test/
